Based on "The Authenticity Paradox" by Herminia Ibarra (HBR 2015)

Why Companies Are Pushing Authenticity

HOVER OVER THE DATA POINTS TO REVEAL IBARRA'S ANALYSIS

The "Authenticity" Industry

Since 2008, the number of articles mentioning "authenticity" in headlines has risen dramatically. Managers can now choose from countless books and workshops on how to be "more authentic."